What Are Cookies?
Cookies are small data files that websites place or store on your browser or device. Cookies and similar technologies can help websites:
- Function properly;
- Remember preferences;
- Maintain shopping carts and checkout sessions;
- Authenticate users;
- Prevent fraud and improve security;
- Understand how visitors use a website;
- Measure website performance;
- Deliver embedded media;
- Support advertising and marketing; and
- Personalize content and experiences.
Similar technologies may include pixels, tags, local storage, software development kits, and other technologies used to recognize a browser or device or measure interactions with the Website.
How We Use Cookies and Similar Technologies
We may use cookies and similar technologies directly, and certain third parties that provide services to us may also use these technologies. The types of technologies used may change as we add, remove, or modify Website features, applications, advertising services, analytics tools, payment options, or other integrations.
The Website is hosted through Shopify, which uses cookies and related technologies to operate the online store, provide checkout and security functionality, process transactions, measure performance, and provide other commerce-related services. Shopify also provides privacy and cookie-consent functionality that can limit certain non-essential tracking depending on your location and consent choices.
Essential Cookies
Essential cookies are necessary for the Website to operate and generally cannot be disabled through our cookie preference controls. These cookies may be used for purposes such as:
- Website security;
- Fraud prevention;
- Network management;
- Shopping-cart functionality;
- Checkout;
- Payment processing;
- Remembering privacy choices;
- Maintaining sessions;
- Customer account functionality;
- Load balancing; and
- Basic Website operation.
Without these technologies, certain portions of the Website or online store may not function correctly. Essential technologies may be provided by us, Shopify, payment processors, hosting providers, security providers, or other services necessary to operate the Website.
Functional Cookies
Functional cookies help provide enhanced Website features and remember choices you make. Depending on the features available on the Website, these technologies may help with:
- Remembering user preferences;
- Embedded media;
- Video playback;
- Social-media functionality;
- Customer account preferences;
- Music or media experiences;
- Accessibility-related preferences; or
- Other enhanced Website functionality.
Where required by applicable law, functional cookies will be used only after you provide consent. If you disable functional cookies, some Website features may not work as intended.
Analytics Cookies
Analytics technologies help us understand how visitors interact with the Website. They may collect information such as:
- Pages viewed;
- Approximate visit duration;
- Navigation paths;
- Referring sources;
- General device or browser information;
- Website errors;
- Traffic patterns;
- Store interactions; and
- General performance information.
We may use this information to understand Website usage, improve navigation, evaluate content, measure interest in music or merchandise, and improve the overall Website experience. Analytics may be provided through Shopify or other analytics services that we choose to use. Where required by applicable law, analytics technologies will be activated only after you provide the necessary consent.
Marketing and Advertising Cookies
Marketing and advertising technologies may be used to understand the effectiveness of promotions, measure advertising campaigns, build audiences, or provide advertising that may be more relevant to visitors. Depending on the advertising and social-media services we use, these technologies may relate to platforms such as:
- Meta;
- Instagram;
- Facebook;
- TikTok;
- Google;
- YouTube; or
- Other advertising or social-media services.
The specific advertising technologies used on the Website may change over time as our marketing activities change. Where consent is legally required, these technologies will not be activated for advertising purposes until you provide consent.
Shopify
Our Website and online store are powered by Shopify. Shopify may use cookies and similar technologies to provide services including:
- Shopping-cart functionality;
- Checkout;
- Payment and transaction processing;
- Store security;
- Fraud detection;
- Customer accounts;
- Analytics;
- Store performance;
- Personalization; and
- Other commerce functionality.
Shopify provides customer privacy controls that can govern Shopify cookies and Shopify Pixels based on a visitor’s consent choices. Third-party applications or manually installed tracking technologies may require additional consent controls beyond Shopify’s built-in tools. Additional information regarding Shopify’s handling of personal information is available through Shopify’s own privacy policies.
Embedded Music, Video and Social Content
The Website may contain embedded or linked content from third-party platforms, including music streaming services, video services, and social-media platforms. Examples may include YouTube, Spotify, Apple Music, YouTube Music, Instagram, TikTok, and other music or media platforms.
These third parties may use cookies or similar technologies when you interact with their content. Where technically available, we may use privacy-enhanced embedding options to reduce unnecessary tracking. Third-party platforms operate under their own privacy and cookie practices, which we do not control.
Payment Technologies
When you purchase merchandise, digital content, or other products through the Website, Shopify and available third-party payment services may use cookies or similar technologies that are necessary to securely process your transaction. Depending on the payment options offered at checkout, payment services may include Shopify Payments, Shop Pay, Apple Pay, Google Pay, or other payment options supported through Shopify. Cookies used strictly for payment security and transaction processing may be treated as essential technologies.
Cookie Consent and Your Choices
Depending on your location, you may be presented with a cookie banner or privacy preference tool that allows you to control certain types of non-essential cookies and tracking technologies. You may be able to:
- Accept non-essential cookies;
- Reject certain categories of cookies;
- Select individual cookie categories;
- Change your choices later; or
- Withdraw previously provided consent.
You may also control cookies through your browser. Most browsers allow you to view, delete, block, or configure cookie settings. Blocking all cookies may prevent certain Website features, including shopping-cart, checkout, account, or preference functionality, from working correctly.
Where legally required and technically supported, we may recognize certain browser-based privacy signals, such as Global Privacy Control (GPC), in connection with requests to opt out of certain data sharing or advertising-related processing. Additional information about applicable privacy rights is available in our Privacy Rights and Your Privacy Choices pages.
How Long Cookies Remain on Your Device
Cookies may be either session cookies, which generally expire when you close your browser, or persistent cookies, which remain on your device for a specified period or until you delete them. The duration of individual cookies varies depending on their purpose and provider.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the Website, new or removed applications, changes in analytics or advertising tools, new commerce or media functionality, changes in our privacy practices, or changes in applicable law. When we update this policy, we will revise the Last Updated date at the top of this page.
Contact Us
Balanex, LLC d/b/a Balanex Media Group
Jhonny Nortè
policies@jhonnynorte.com
1603 Capitol Ave, Ste 413
Cheyenne, WY 82001
United States